Translations: sourcing out or sourcing in?
Today, communicating multi-lingually is a basic ingredient for success - and successful companies know just how to ace the delicate balancing act of matching ambitions with substantial budgets.Read more
Language: marketing intelligence’s secret weapon
Many marketeers rack their brains about writing content that conquers the hearts of their target audiences. Mostly, they research and develop content in a source language and then localise it in the target language(s).Read more
Quality translations: a tale of devils and details
Delivering quality translations is a team effort. It is the result of a process that entails responsibilities for every party involved. This process is called the translation workflow, and we like to continuously finetune it to the advantage of our customers and translators.Read more
Machine Translation or Human Translation, that’s the question
With globalisation, market borders have faded and business has expanded into new areas. This has affected the way in which marketing is managed, as adding new markets means an increased complexity in terms of planning, languages and cultural adaptation.Read more